Dr. Lindy Ledohowski (B.A., B.Ed., M.A., Ph.D.) was a former English teacher and then English professor in Canada before becoming an EdTech CEO for academic writing software platform, EssayJack (https://www.essayjack.com/). She has won numerous awards for her teaching, research, and publications, and is now an award-winning entrepreneur — among others, All Digital Schools Editors Choice 2020 (category: Communication with Students, English, Poetry, Reading, Teach Tools, and Writing), Pitchdeck Asia Startup Awards 2019 (winner of EdTech Startup Most Likely to Succeed), or Tech Edvocate Awards 2018 (finalist for Best Literacy App or Tool). She has published both peer-reviewed scholarship and popular pieces on writing and transitioning from the academy into entrepreneurship.
In this webinar, Lindy told us the story behind her decision to leave her tenure track. She also shared the origin story of her academic writing software platform, EssayJack. What was the motivation behind the project? What were the main bottlenecks so far? How to make sure that your online marketing works as expected? What is the secret behind the platform’s recent exponential growth? How to successfully develop a business as a couple? What is the most surprising and the most tricky aspect of moving from academia to industry?