Elodie Crespel, PhD

E041 From PhD to the World of Social Media Communications and Digital Marketing

Dr. Elodie Crespel is a digital media expert. She was always passionate about screens, going from the silver one with a Bachelor in Arts from the famous cinema school at the University of Southern California to the digital ones when the first flash animations were made in the late 90s. She made the transition into the academic career by studying short film distribution before YouTube. And in 2015, she earned her PhD from the University of Montreal where she studied the role of online video in interpersonal communication on social media and in real life. She continued to work in higher education teaching communication classes and doing a Post-Doctorate in France. She then decided to quit academia and she started exploring the world of freelancing. As an industrious jack of all trades, she enjoys connecting, sharing, and empowering people using digital media. Forever curious, she joined TH.0 Blockchain & AI Hackathon in November 2020. Her team won 3rd place for pitching an innovative concept to combat education inequality. And now, she is the new head of social media marketing at TH.0 to help foster a community of like-minded enthusiasts from across disciplines.